Do you want to optimize your LinkedIn account? Here are 10 mistakes to avoid to improve your profile, both in substance and form!
1. Neglecting your profile picture
The profile photo is one of the first elements visible to people who arrive on your profile, so it must show your professionalism! Here are some tips for optimizing your photo on LinkedIn:
- post a recent photo,
- adopt a professional posture,
- ensure good framing and a neutral background,
- optimize the image quality (with a minimum format of 400×400 pixels),
- avoid selfies, vacation photos, or group photos.
2. Not having a banner
On LinkedIn, the banner is a very interesting element to differentiate yourself. By including a cover image, you add a more personal touch to your profile, and you express your personality more. It’s also a good way to convey a textual message (baseline, quote, key skills, etc.). Do not hesitate to use royalty-free image banks to have access to high-quality visuals. If you work in a company, you can also add a corporate banner.
3. Having an incomplete profile
The professional network offers to add a lot of information related to your career. Here are some tips for completing your profile:
- add a coherent and understandable profile title,
- mention your location,
- write an “about” section, to introduce yourself in a few lines (background, aspirations, experience, etc.). Feel free to add keywords and hashtags to boost your visibility,
- include documents in your profile such as a CV, a portfolio or an article.
Of course, you must also fill in the main sections correctly: experience, training, licenses and certifications, prizes and distinctions, volunteering, etc. However, avoid reciting your entire professional career, and choose concrete experiences, in keeping with the image you want to broadcast.
4. Not personalizing your profile URL
Like any web page, your LinkedIn profile has a unique URL. And good news: it is customizable! Indeed, by default, LinkedIn adds a series of numbers to your profile URL, which makes it less readable. To change your URL:
- on LinkedIn, click on You, then View profile,
- in the top right, click Edit public profile and URL
- in the right side menu, view the Edit your custom URL category and click on the pencil symbol that appears to the right of your URL.
Note: links can contain between 3 and 100 letters or numbers.
5. Not having recommendations
On your profile, the Recommendations section is the only part that allows other members of the network to help optimize your profile. Concretely, you can ask for recommendations from your collaborators (colleagues, superiors, customers, etc.), in order to justify your skills, demonstrate your experience, and show your seriousness! To request a recommendation:
- go to the LinkedIn profile of the employee you want to ask for a recommendation,
- Click on More then Ask for a recommendation,
- a new tab appears, choose the level of relationship, the position occupied and integrate a personalized message.
6. Being too personal
Avoid talking only about yourself on LinkedIn! It can be useful to ask yourself, each time you write content if the information shared makes sense for your professional network. If the answer is no, then it is not necessarily adequate to publish this content.
However, you don’t have to be too formal. Of course, you must remain professional, but it is not crazy to share your opinion, or to add a light dose of humor to your posts and comments!
7. Not careful with spelling
Watch out for spelling mistakes! Whether on your profile or when you write publications, writing without mistakes is to be preferred. Indeed, content that contains errors will automatically reflect an unprofessional image.
If you are comfortable enough in writing, you can also work on and optimize your publications and articles with copywriting and storytelling methods.
8. Post inappropriate content
If it seems obvious that inappropriate content has no place on LinkedIn, you should know that the social network has a strict content moderation policy, compared to other social networks: “the content that you post on LinkedIn should be professionally relevant and contribute to the LinkedIn community in a meaningful way. »
Thus, to avoid any sanction, do not publish content that:
- incites hatred or harassment,
- is shocking or violent,
- acts as unwanted advances,
- incriminates former collaborators or employers.
9. Forgetting that LinkedIn is a social network
Even if LinkedIn is a professional network, its operation remains identical to other social platforms. Therefore, it remains important to regularly publish content, and to exchange with your network: react to posts, leave a comment, discuss via messaging… This will allow you to create links with others, and ensure additional visibility.
10. Seek commitment at all costs
Exchanging with your network and regularly publishing content is a good thing, but be careful not to fall into a vicious circle: it is totally counterproductive to artificially increase the commitment obtained on your publications, using techniques always more absurd. By doing so, you put the quality of the shared content in the background!
Also Read : How to post an article on a LinkedIn page